This was such a fantastic project! Starting from just a script and client brief, I conceptualised, storyboarded, animated, edited and sound designed this personal project from start to finish. See the case study below for more details.
This was created apart of School of Motion’s Explainer Camp – Jan 2018 class.
Case Study
A look into my creative process:
First and foremost, I get to know the client, their brand and what they're trying to achieve with the animation. Although this was a personal project (done through School of Motion), the client was fictional, but it was important to stick to the script and the brand guidelines. I like to work with pencil on paper to quickly get my ideas down and build a blueprint. I use Pinterest to gather ideas on look and feel and to create a moodboard. Once I have a good idea about the direction of the piece. I build out an animatic - the sketched frames, timed out to scratch VO and a music track. I share all of this with the client for feedback. This is when things start to get fun!
![](https://cdn.myportfolio.com/9f7a8adf2392a15a0f206aac2dc0ce4d/ced07857-a635-4ff1-9d04-a40154f2688e_rw_1920.jpg?h=0b1671057c1b7c5682023d830990b47b)
![](https://cdn.myportfolio.com/9f7a8adf2392a15a0f206aac2dc0ce4d/cd904d96-2520-43b1-9ff6-93a50ab63b96_rw_1920.jpg?h=387c348fedff4a017119fa418dab8702)
![](https://cdn.myportfolio.com/9f7a8adf2392a15a0f206aac2dc0ce4d/d67eef32-fbf9-4d49-ab91-147e50746f0d_rw_1920.jpg?h=c5486c920aaad773c13c0c1dc31eb83c)
![](https://cdn.myportfolio.com/9f7a8adf2392a15a0f206aac2dc0ce4d/4401f423-3585-4ed2-975c-988b69e9c8fe_rw_1920.jpg?h=f83f3d1776949710bc9551e4b6c9d0d5)
![](https://cdn.myportfolio.com/9f7a8adf2392a15a0f206aac2dc0ce4d/c98798ee-6817-4476-b9bd-4239a66a6712_rw_1920.jpg?h=3281c64de25f4e34446c79569253f12e)
Here's the animatic timed out with scratch VO and music. Yep, that's my voice! Don't worry, we'll use a pro for the final animation.
After approval, I move on to the style frames and put together a boardomatic.
![](https://cdn.myportfolio.com/9f7a8adf2392a15a0f206aac2dc0ce4d/5da8cd8d-8218-4c79-813c-5aa0c0d7c394_rw_1920.jpg?h=fa560f7493984b76c07d9e174a11ee1b)
Finally! On to animation. My favourite part!
![](https://cdn.myportfolio.com/9f7a8adf2392a15a0f206aac2dc0ce4d/abe3503d-4281-4d29-b120-f316856bdbbc_rw_600.gif?h=9feddae7dc32f6c5942c436d68a8d2e0)
![](https://cdn.myportfolio.com/9f7a8adf2392a15a0f206aac2dc0ce4d/24d2820f-5e0e-41bb-b1f5-d013af417f1a_rw_600.gif?h=1cf624c49f6ff904ae6eb2dfe30c48d9)
![](https://cdn.myportfolio.com/9f7a8adf2392a15a0f206aac2dc0ce4d/69effdcb-d508-4ba7-afdc-20fc5f4c3800_rw_600.gif?h=8e472952965e32a05a40bfbf9c6672c9)
The project was done in about six weeks and during that time, I pushed not only my design and animation skills, but also my conceptual and storytelling skills. It was a great learning experience and I've grown as an artist having worked through all stages of the production life cycle. I feel confident now that I can bring to life a any variety of topics using strong visual metaphors.