Meta: Little Moments With Burt Blastoff
Meet Burt Blastoff. He lives in space. He posts on Instagram. Honestly? He’s thriving.
This concept piece follows Burt’s tiny, very human moments—scrolling, sharing, sliding into DMs—all while floating through the vast, sparkly chaos of the cosmos. Just your average astronaut content creator.
Built as a :15 TikTok ad for Instagram, the spot highlights Reels, Stories, and DMs with a big dose of character-driven charm.
On the BIEN team, I animated Burt from helmet to boots—handling all character animation, rigging, and texturing—and also helped shape the story early on with illustration support. Character animation is my happy place, and projects like this feel less like work and more like play.
This concept piece follows Burt’s tiny, very human moments—scrolling, sharing, sliding into DMs—all while floating through the vast, sparkly chaos of the cosmos. Just your average astronaut content creator.
Built as a :15 TikTok ad for Instagram, the spot highlights Reels, Stories, and DMs with a big dose of character-driven charm.
On the BIEN team, I animated Burt from helmet to boots—handling all character animation, rigging, and texturing—and also helped shape the story early on with illustration support. Character animation is my happy place, and projects like this feel less like work and more like play.
I worked closely with the cel animation team to match animation and to make Burt feel like a seamless part of the design.
Here's a few of the finished boards featuring Burt.
Credits
Client: Meta
Agency: DEPT
Motion Design Studio: BIEN
Creative Director: Hung Le
Executive Producer: Ricardo Roberts
Producer: Nicole Beyer
Art Director: Carlos Alegría
Animation Director: Ale Imondi
2D Illustration and Design: Nico, Piccirilli, Pasquale Garibaldi, Deanna Reilly
3D Design: Deanna Reilly, Andrea Gendusa
3D Character Rigging and Animation: Deanna Reilly
Cel Animation: Christine Le, Echo Wilson
Compositing: Andrea Gendusa, Ally Shu, Ale Imondi
Music and Sound Design: Amy McKnight
Agency: DEPT
Motion Design Studio: BIEN
Creative Director: Hung Le
Executive Producer: Ricardo Roberts
Producer: Nicole Beyer
Art Director: Carlos Alegría
Animation Director: Ale Imondi
2D Illustration and Design: Nico, Piccirilli, Pasquale Garibaldi, Deanna Reilly
3D Design: Deanna Reilly, Andrea Gendusa
3D Character Rigging and Animation: Deanna Reilly
Cel Animation: Christine Le, Echo Wilson
Compositing: Andrea Gendusa, Ally Shu, Ale Imondi
Music and Sound Design: Amy McKnight
